Located in the south-west of Switzerland, Geneva is the second-most populous city in the country (after Zurich). It is the French-speaking part of Switzerland, with a population of just over 626,000 people (2022 estimate) comprised of Swiss (69.3%), German (4.2%), Italian (3.2%), Portuguese (2.5%), French (2.1%), Kosovo and Turkish (1% respectively) and other (16%). While French is the region’s dominant language, German, Italian, English and Rumantsch are also spoken here.
Geneva is a global city and world-famous financial centre. It is well-known as the global centre for diplomacy due to the presence of a number of international organisations, including the headquarters of the United Nations, the Red Cross and the World Trade Organisation.
Geneva has a thriving economy with many well-educated and highly-qualified expats moving here to fill available positions. The country boasts a flexible business culture across most sectors, making work-life balance easy to achieve. Factors such as politeness and directness are highly regarded, while the Swiss are generally known to be friendly yet official in their business dealings.